The creative brief. That document that kicks off the design of a successful campaign, or derails the team through weeks…
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Opportunity or Distraction?
Growing a business is not an easy thing to do. Throughout the years, I’ve seen and heard of many entrepreneurs’…
How to measure PR
For most of us marketers out there, we find it hard to get support and funding from management. When there…
Quiet your mind.
There were a few times in my life in which I had to make major decisions. Twice had to do…