What is a brand? First, I’ll tell you what it’s not. It is not a name, a logo, nor a…
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The Benefits of Integrated Marketing
Technology has changed our world. The media landscape today is light years away from what it was 10 years ago.…
Cultural Awareness in Global Marketing
Marketers in a global company are tasked with the strategy, creation and execution of campaigns to make a positive impact…
10 Must-Haves in an Outstanding Brief
The creative brief. That document that kicks off the design of a successful campaign, or derails the team through weeks…
Influencer Marketing Dos and Don’ts
Social media has become ubiquitous in everyday life. There is no escaping it. Within this phenomenon, the influencer is born.…
How to measure PR
For most of us marketers out there, we find it hard to get support and funding from management. When there…